Livro Change Creators and Momentum Maximizers

The basic premise of this book is that the organizations that will succeed are those in which there are: 1) Teams of strong protagonists, with clearly defined roles, intent on creating change; 2) Teams of strong protagonists, with clearly defined roles, intent on maximizing results under the existing situation; 3) Senior management that understands this necessity, provides the support and measurements both sets of protagonists require and is able to achieve just the right balance in their activities to obtain the best possible over all results.

In order to provide an illustration of the concept in action, the reader is led through the component organizations of a typical manufacturing company. However, it is important to recognize that the concept is equally applicable to many other types of organizations.

Throughout the book, the pervasiveness of core competence as an important tool is also emphasized. An analogy is drawn to the observation in Chaos Theory that the organism that survives, as the environment is modified, is one that has, contained within it, the proper balance between the chaotic state and frozen state.