Livro Loco Por Emprender. Desafia Las Normas Convencionales (Crazy Is a Compliment )

Este libro combina historias inspiradoras, investigacion original y consejos practicos para crear un plan de accion para empezar tu negocio y crecer a lo grande. Profundiza en el trabajo de emprendedores iconicos como Walt Disney y Estee Lauder y revela como las companias mtv, General Electric y Burberry lograron el exito al romper con las normas establecidas e implementar una mentalidad de emprendedor.

Linda Rottenberg afirma: -Todos los dias conozco personas con un sueno. Tal vez eres mesero y fantaseas con tu propia cafeteria, tal vez estas sentado en tu cubiculo pensando en nuevas formas de mejorar tu empresa.

Tienes un sueno pero no sabes como hacerlo realidad. O quiza, ya has puesto en marcha tu sueno pero no sabes como llevarlo al siguiente nivel-. Este libro te ensenara el camino.

ENGLISH DESCRIPTION These days taking chances isn t just for college dropouts in hoodies. Whether you work at a Fortune 500 company, a nonprofit, or a mom-and-pop, everybody needs to think and act like an entrepreneur.

We all need to be nimble, adaptive, daringand maybe even a little crazyor risk being left behind. But how do you take smart risks without risking it all? That s Linda Rottenberg s expertise.

As the cofounder and CEO of Endeavor, the world s leading organization dedicated to supporting fast-growing entrepreneurs, she s spent the last two decades helping innovators think bold and execute smart.

Now Rottenberg draws on her unrivaled experience to show you the proven techniques to achieve your dreams: from overcoming fear to facing down critics, from stalking supporters to exploiting chaos.

Crazy Is a Compliment combines inspiring stories, original research, and practical advice to create a road map for getting started and going bigger. Rottenberg brings to life iconic entrepreneurs like Walt Disney and Estee Lauder and reveals how companies like MTV, GE, and Burberry found their best successes by breaking the corporate mold and embracing the entrepreneur mind-set.

She also introduces us to some of the one thousand entrepreneurs she s advised, like Leila Velez, who started a hair-care company in her kitchen sink in Rio that now earns $80 million a year.

As Linda writes: Every day I meet people with a dream. Maybe you re serving coffee and fantasizing about launching a microbrewery; maybe you ve skipped college and yearn to start your own design firm; maybe you re sitting in your cubicle and brainstorming a new idea that can improve your company.

You have a dream, but you don t know how to turn your dream into reality. Or you ve already launched your dream but you re unsure how to take it to the next level.

This book can show you the way."